ASU Annual MLK Celebration Campaign

Objective:
The tradition of honoring Dr. King and commemorating the milestones of the civil rights movement has been deeply embedded in ASU's culture long before Arizona established a state holiday. A pivotal part of this celebration is the awards ceremony honoring Arizona K-12 students who excel in the statewide essay-poster contest. Additionally, various events, such as a children's march on the West campus, are organized to engage the community.

The "Peace with Purpose" campaign accentuates the diverse avenues through which we can drive change, whether through donations, protests, boycotts, or other means. As the designer for ASU, I creative directed the theme of the celebrations that took place throughout 2023, and directed the design and production of marketing collaterall.

Skills Presented:
Branding & Marketing / Creative Direction / Layout Design / Motion Graphics

Tools Used:
Adobe InDesign / Adobe Photoshop / Adobe Illustrator / Adobe After Effects

Date:
2023

Poster Theme

Bookmarks (Collateral)

Stickers & Buttons (Collateral)