Nutrisse Hair Dye Rebrand
Objective:
The objective of this project is to refresh the packaging of an established product or brand, with the aim of expanding its appeal to both existing and new consumers. My goal was to develop packaging that resonated with a broad consumer demographic, as Nutrisse Hair Dye is intended for everyone. I noticed that the current packaging of Nutrisse Hair Dye appeared outdated, limiting its reach in the market. Given that hair dye is closely tied to self-expression, the rebranding initiative aimed to be inclusive and engaging, while also elevating the brand's image to a more premium level in relevant retail outlets.
The objective of this project is to refresh the packaging of an established product or brand, with the aim of expanding its appeal to both existing and new consumers. My goal was to develop packaging that resonated with a broad consumer demographic, as Nutrisse Hair Dye is intended for everyone. I noticed that the current packaging of Nutrisse Hair Dye appeared outdated, limiting its reach in the market. Given that hair dye is closely tied to self-expression, the rebranding initiative aimed to be inclusive and engaging, while also elevating the brand's image to a more premium level in relevant retail outlets.
Skills Presented:
Package Design / Branding / Layout Design
Tools Used:
Adobe InDesign / Adobe Photoshop / Adobe Illustrator
Date:
August – December 2022
Package Design / Branding / Layout Design
Tools Used:
Adobe InDesign / Adobe Photoshop / Adobe Illustrator
Date:
August – December 2022
Research
Product Shot
Orthographic View
